![]() ![]() And, perhaps inevitably, it’s also spawning viral comedy video clips, like this one mashing up Adele’s “Hello” with Lionel Richie’s 1983 song of the same name.Īdele and her label, if nothing else, certainly knew how to build suspense for the song. There has been no end of discussion regarding Adele’s use of a flip-phone, rather than a modern smartphone. Not only are people responding to the song, they’re also making it a viral hit. The song, like many of her others, deals with heartbreak, relationships and the aftermath of both. The six-minute video, which was shot using IMAX cameras, features the singer and “The Wire” star Tristan Wilds. ![]() (To be fair to TSwizzle, it has a way to go before its total views get anywhere close to the 598 million views of “Bad Blood”.) ![]() The video has now been watched nearly 71 million times. Momentum for “Hello” hasn’t slowed since it debuted Friday, either. Making up for everything I ever did and never did.” “My last record was a break-up record,” Adele wrote about the new album in a note on Facebook last week, “and if I had to label this one, I’d call it a make-up record. And Adele is one of the few consistent moneymakers the music industry has. High consumer interest can translate to strong sales of physical media – something that’s increasingly rare in today’s streaming music world. It a good omen for Adele’s upcoming album 25, due out Nov. That knocks Taylor Swift’s “Bad Blood,” which had 20.1 million views in its first 24 hours in May, out of the top spot. The video for the British singer’s long-awaited new single, “Hello” – her first video since 2011 – set a new record for Vivo, the top music video platform, racking up 27.7 million views in its first 24 hours. ![]()
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